I want to share a personal story with you, of which I’m very proud. Last weekend we celebrated my daughter’s 9th birthday with a party for 10 of her friends. My daughter asked that her friends didn’t bring presents and instead if they wanted, they could make a small donation so that she […]
40% of online green claims are potentially misleading
According to UK regulators 40% of online green claims are potentially misleading. The Competition and Markets Authority (CMA) has introduced the new green claims code, to help companies avoid greenwashing. The code features six overarching principles that all environmental claims must adhere to: · Be truthful and accurate.· Be clear and unambiguous.· Not omit or hide important relevant […]
Don’t get caught out greenwashing!
With sustainability’s inexorable rise, companies have been quick to react and make the most of marketing their green credentials, with reassuring green packaging and worthy words. But, beware “Green Guardians” are equally quick to “call out” those whose claims are not authentic or who use deceptive terms. Among the most passionate and effective are Client […]