About us

We are driven by our passion for travel and a deep appreciation of the benefits it can bring to people and places around the world.

With practical, business friendly advice, we support our clients at every point of their sustainability journey; helping them to promote environmental protection, diversity, inclusion, and equality.

Our mission is to ensure that the industry we love thrives, whilst minimising the impact on the natural resources on which we all depend.

Image of the Garden in the Bay, sustainable business park

Meet the team

Patrick Richards

Founder Director

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Patrick Richards - Founder Director  - TerraVerde Sustainability
Chris Fraser

Founder Director

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Chris Fraser - Founder Director - TerraVerde Sustainability
Marina Bradford

Director

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Marina Bradford - Director & Sustainability Lead - TerraVerde Sustainability
Joanna Lawton

Marketing Lead

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Joanna Lawton - Marketings & Comms Lead - Terraverde Sustainability
John Ames

Technology Lead

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John Ames - Technical Lead - TerraVerde Sustainability
Daria Eremenko

Sustainability Analyst

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Daria Eremenko - sustainability analyst - terraverde sustainability
Alejandra Leyva

Researcher

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Alejandra Leyva - Sustainability researcher

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Some thoughts from our team

  • "Whilst momentum for sustainability is building powerfully, I am keenly aware of how much the travel sector is hurting, meaning that solutions must be tailored to economic realities and the distinctly personal way that tourism operates. We founded TerraVerde to assist tourism’s recovery in a robust and sustainable fashion, embracing environmental principles."

    Patrick Richards - Founder Director

A bit of history

TerraVerde was born during 2020, the most infamous year for tourism! As friends and colleagues since 1985, Chris and Patrick share common values. Foremost of these is the passionate commitment to tourism’s recovery in a robust and sustainable fashion.


We strongly recognise the values of trust and partnership that underpin our sector and the transformation caused by digitisation and consolidation over the last 30 years, giving us an intuitive understanding of which solutions can be successful.

TerraVerde - Advancing greener tourism
We work with travel companies (large and small), to create tourism focused, environmental action plans, with clear and achievable milestones.

Our Partners:

ETOA Logo
ETOA is the trade association for tour operators and suppliers in European destinations, from global brands to local independent businesses. The membership includes tour and online operators, intermediaries and wholesalers, European tourist boards, hotels, attractions, technology companies and other tourism and business service providers.
European tourism association
The Nordic Tourism Collective
The Nordic Tourism Collective is a not-for-profit organisation with an Advisory Council of representative, elected members from the Nordic tourism industry with its own Articles of Association. They are committed to the sustainable development of tourism in the Nordic and Baltics regions
The Nordic Tourism Collective
Bemari Enviromental Consultancy
Bemari is an impact collective supporting organisations on the journey to regenerative practices through circularity, sustainable procurement and impactful business models. Our multi-disciplinary expertise helps you embed sustainability in value chains and leverage buying power to accelerate positive change.
Bemari
Glasgow Declaration Climate Action in Tourism
We are privileged to be a launch partner and signatory of the Glasgow Declaration on Climate Action in Tourism.

The Glasgow Declaration is a catalyst for increased urgency about the need to accelerate climate action in tourism and to secure strong actions and commitment to support the global goals to halve emissions over the next decade and reach Net Zero emissions as soon as possible before 2050.
Glasgow Declaration Climate Action in Tourism
GSTC (Global Sustainable Tourism Council)
The Global Sustainable Tourism Council® (GSTC) establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria.
GSTC (Global Sustainable Tourism Council)
TTG Media logo
Established as Travel Trade Gazette in 1953, TTG Media delivers authoritative travel industry news and business advice across a monthly magazine and ttgmedia.com, and also has a portfolio of market-leading awards programmes and other events.

As TTG Media’s sustainability adviser, TerraVerde will help TTG measure and declare its current carbon footprint, set a strategy to halve emissions by 2030, and advise on other matters of responsible operations. The partnership will also see TerraVerde share best practice with TTG’s audience, contribute advice to TTG’s Sustainable Travel Heroes initiative, and assist with judging of ‘fairer travel’ categories in the Travel Industry Awards by TTG
TTG Media