About us
Driven by our passion for travel and a deep appreciation of the benefits it can bring to people and places around the world, TerraVerde Sustainability support travel companies on their journey to net-zero. Helping them develop robust strategies to reduce carbon and waste whilst controlling consumption and costs.
Our mission is to ensure that the industry we love thrives, whilst minimising the impact on the natural resources on which we all depend.
Meet our team
Our team combines decades of leadership experience across tourism’s value chain, with the know-how of professional advisory.
Patrick Richards
Founding Director
Learn more about Patrick >
Chris Fraser
Founding Director
Learn more about Chris >
Marina Bradford
Director
Learn more about Marina >
Joanna Lawton
Marketing & Communications Lead
Learn more about Joanna >
Liza Degtyareva
Sustainability Consultant
Learn more about Liza >
Zennor Pascoe
Sustainability Advisor
Learn more about Zennor >
Client testimonials
“One year ago, as we embarked on crafting our sustainability strategy, we were navigating in uncertainty, unsure of our direction. Now, after seven months of partnership with TerraVerde, we not only have a clear understanding of our path forward but also the practical steps needed to attain our goal.”
Stephen Cotter (March 2024)
“TerraVerde has been a crucial partner to our business this year, giving us guidance on everything from measuring the carbon footprint of our operations and our events, to helping us shape the agenda for our first Sustainability Forum. The team has also played a vital role in judging our sustainability-related awards and contributed greatly to our sustainability content online and in print.”
Pippa Jacks
“Weco-Travel’s mission is to enrich the relationship between buyers and sellers of travel services, with sustainability as a key element. TerraVerde are invaluable strategic partners on this journey. Beyond supporting our carbon measurement and SDG planning, they’ve sharpened our strategic thinking with insights and frameworks as we expand across four countries, serving blue-chip corporate clients and long-term supply partners.”
J.J. Singh
“I can recommend TerraVerde for a professional and highly efficient approach. Their expertise in how our industry works has been invaluable in solving problems. They simplified complexity and stripped out much of the jargon that comes with sustainability. It is a pleasure working with Patrick, Chris, Marina and team.”
Tom Jenkins
Our clients include:
Partnerships
Collaboration is key to driving sustainable best practices. By partnering with forward-thinking organisations, we combine expertise, resources, and innovation to create meaningful change.
We are delighted to partner with The Nordic Tourism Collective on Greenmatters, a collaborative initiative addressing climate change and sustainability in the travel sector. Together, we support Nordic tourism organisations to measure impact, reduce emissions, and embed practical, future-proof sustainable practices.
TerraVerde partners with Carbon+Alt+Delete, a leading carbon accounting platform that equips sustainability consultants with accurate, efficient tools to measure and reduce climate impact. This collaboration strengthens our ability to deliver robust carbon insights and support organisations on their journey to net zero.
Through its partnership with the European Tourism Association (ETOA), TerraVerde engages with a leading network of tourism businesses across Europe. This collaboration supports shared goals around industry connection, insight-sharing, and the advancement of more sustainable tourism practices.
The Carbon Accounting Alliance is a coalition of 300+ organisations who have come together to collaborate on solving challenges faced by our industry, to share best practice and promote the development of robust standards and regulation.
As carbon accounting standards continue to evolve, collaboration is essential to ensure harmonisation of data and increased transparency. We are excited to be part of this forward-thinking partnership.
We partner with ABTA, the UK’s leading travel association, representing travel agents, tour operators, and the wider travel industry. Through this partnership, TerraVerde supports organisations in aligning with ABTA’s industry standards and guidance, whilst helping members build successful and more sustainable travel businesses.
Through our collaboration with BeCause, TerraVerde works with a purpose-built sustainability data platform for the travel, tourism and hospitality sectors. BeCause enables organisations to efficiently manage, share and act on sustainability data, supporting greater transparency and credible ESG performance.
We are proud to be a launch partner and signatory of the Glasgow Declaration on Climate Action in Tourism, which accelerates climate action across the sector and supports the global goal to halve emissions by 2030 and reach Net Zero before 2050.
Learn more about the Glasgow Declaration Climate Action in Tourism
TerraVerde is proud to partner with the Institute of Travel & Tourism (ITT). Founded in 1956, ITT champions high professional standards, industry development, and meaningful connections across the sector, values that closely align with TerraVerde’s commitment to a strong, forward-thinking travel industry.
Visit the Institute of Travel & Tourism (ITT) website to find out more
We partner with the Global Sustainable Tourism Council (GSTC), the global body setting recognised standards for sustainable travel and tourism. Through this partnership, TerraVerde supports organisations in aligning with credible, internationally recognised sustainability criteria and best practices across the tourism sector.
Visit the Global Sustainable Tourism Council (GSTC) website to find out more
Through our partnership with TTG Media, TerraVerde supports one of the travel industry’s most established and trusted voices. As TTG’s sustainability adviser, TerraVerde is helping to measure and reduce operational emissions, support its 2030 climate goals, and share best practice across TTG’s platforms and sustainability initiatives.
Everloop is our sister brand and a long-standing partner, with whom we’ve collaborated on many projects grounded in shared values. Together, we help organisations build resilience, manage climate and nature risks, and develop credible, nature-aligned strategies.
Through our collaboration with Weather Trade Net, TerraVerde integrates advanced climate risk analytics into its sustainability services. Weather Trade Net provides detailed, location-specific physical climate risk data and forward-looking insights that help organisations identify, measure and manage exposure to weather and climate hazards.
Our partnership with GIST Impact brings together TerraVerde’s sustainability expertise with GIST Impact’s market-leading impact data and analytics. GIST Impact provides science-based, location-specific insights that help organisations measure, value and manage their environmental and social impacts, supporting more informed and sustainable decision-making.