About TerraVerde Sustainability

TerraVerde was born during 2020, the most infamous year for tourism! As friends and colleagues since 1985, Chris and Patrick share common values. Foremost of these is the passionate commitment to tourism’s recovery in a robust and sustainable fashion, embracing environmental principles. Momentum for sustainability is building powerfully and impacts all areas of business and our lives in general. At the same time, we are keenly aware how much the sector is hurting, meaning that solutions must be tailored to economic realities and the distinctively personal way that tourism operates.

We strongly recognise the values of trust and partnership that underpin our sector and the transformation caused by digitisation and consolidation over the last 30 years, giving us an intuitive understanding of which solutions can be successful. We appreciate you finding out more about us and sincerely hope we can assist you and your businesses on your journey towards a greener future.

Meet the team

Patrick Richards
Founder Director


Patrick Richards - Founder Director  - TerraVerde Sustainability

Patrick’s 35-year career spans leadership and transformational roles across the travel sector. This includes a 20 year stint on the executive committee of GTA, the pioneer in the hotel bedbank and groups segments, sold to Cendant for $1.1 billion in 2005. Read more >

Chris Fraser
Founder Director


Chris Fraser - Founder Director - TerraVerde Sustainability

Chris is an entrepreneur and CEO with a 35-year career in travel, hotels, tailor-made luxury tour operating, hotel room distribution and short breaks. He advises international travel & tourism organisations, now concentrating on Sustainability. Read more >

Marina Bradford


Marina Bradford - Sustainability Lead - TerraVerde Sustainability

Marina is a sustainability consultant with the focus on environmental management, value chain impact creation and responsible resource management. A founder of a certified B-Corp sustainability practice…Read more >

John Ames
Technology & Product Lead


John Ames - Technical Lead - TerraVerde Sustainability

John is a commercially focused and innovative technologist with over 25 years-experience in the travel, retail & logistics sectors. Starting as a developer in the mid-1990s, John progressed rapidly through key technology positions… Read more >

Joanna Lawton
Marketing & Communications Lead


Joanna Lawton - Marketings & Comms Lead - Terraverde Sustainability

Jo is skilled in all aspects of online marketing and e-commerce with 20 years experience working predominately in the travel and retail sectors, she is commercially focused… Read more >

Daria Eremenko
Sustainability Analyst


Daria - sustainability analyst - terraverde sustainability

Daria is an analyst providing research support across a wide range of projects. With 5+ years of experience in social media marketing & community management… Read more >

Alejandra Leyva


Alejandra Leyva - Sustainability researcher at TerraVerde Sustainability

Alejandra is a political scientist, data analyst and social researcher with over 9 years of experience in the public and private sector…Read more >

Contact us

Email Patrick or Chris on hello@terraverde-solutions.com

Call Patrick on    +44 7468 122 224

Call Chris on       +44 7740 397 600

If you’d prefer we call you, just complete the call-back request form below and we’ll be in touch.

Request a call-back

Our Partners:

ETOA is the trade association for tour operators and suppliers in European destinations, from global brands to local independent businesses. The membership includes tour and online operators, intermediaries and wholesalers, European tourist boards, hotels, attractions, technology companies and other tourism and business service providers.
European tourism association
The Nordic Tourism Collective
The Nordic Tourism Collective is a not-for-profit organisation with an Advisory Council of representative, elected members from the Nordic tourism industry with its own Articles of Association. They are committed to the sustainable development of tourism in the Nordic and Baltics regions
The Nordic Tourism Collective
Bemari Enviromental Consultancy
Bemari is an impact collective supporting organisations on the journey to regenerative practices through circularity, sustainable procurement and impactful business models. Our multi-disciplinary expertise helps you embed sustainability in value chains and leverage buying power to accelerate positive change.
Glasgow Declaration Climate Action in Tourism
We are privileged to be a launch partner and signatory of the Glasgow Declaration on Climate Action in Tourism.

The Glasgow Declaration is a catalyst for increased urgency about the need to accelerate climate action in tourism and to secure strong actions and commitment to support the global goals to halve emissions over the next decade and reach Net Zero emissions as soon as possible before 2050.
Glasgow Declaration Climate Action in Tourism
GSTC (Global Sustainable Tourism Council)
The Global Sustainable Tourism Council® (GSTC) establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria.
GSTC (Global Sustainable Tourism Council)
TTG Media logo
Established as Travel Trade Gazette in 1953, TTG Media delivers authoritative travel industry news and business advice across a monthly magazine and ttgmedia.com, and also has a portfolio of market-leading awards programmes and other events.

As TTG Media’s sustainability adviser, TerraVerde will help TTG measure and declare its current carbon footprint, set a strategy to halve emissions by 2030, and advise on other matters of responsible operations. The partnership will also see TerraVerde share best practice with TTG’s audience, contribute advice to TTG’s Sustainable Travel Heroes initiative, and assist with judging of ‘fairer travel’ categories in the Travel Industry Awards by TTG
TTG Media