How to respond? Is your business ready?
The reality is that tourism is slower to adopt than other industries, e.g. only 1 in 10 independent hoteliers have embraced green credentials (UNWTO). However, therein lies an opportunity to get ahead! Understanding that tourism businesses lack time, money and practical advice, we’ve founded TerraVerde, tailoring our offer to help you climb the sustainability ladder. We firmly believe that most tourism leaders want to do the right thing, but the devastation of this last year, means survival is at the top of the agenda.
We at TerraVerde believe that sustainability will prove to be a cornerstone of the recovery process; sustainability is the new digital, the third element of competitiveness after price & product. We’ll focus on the opportunities and help you de-risk from the challenges. Costs can be saved, at best self-funding. Progress can be promoted with authenticity and some grants and subsidies are available. Large OTAs and tour operators are already setting standards and changing the market (Hotelbeds launches The Green Hotels Programme or TTC’s How we tread right (HWTR) sustainability strategy). However, smaller companies are agile and can respond effectively with smart business planning. TerraVerde helps large and small businesses. Our subscription-based model uses technology to deliver an affordable cost, avoids needing to employ in-house expertise or expensive consultants.
We know this must be measurable because anecdotes have led to so much “greenwashing”. After all, no-one would enter a board meeting without a profit and loss statement and the same is true for sustainability. We convert your consumptions into the single ‘currency’ of Carbon Dioxide equivalent (CO2e) endorsed by the international Greenhouse Gas Protocol. We are passionate about plugging you into the latest exciting technologies for reducing your carbon footprint and have over 100 years of travel industry experience to apply sustainable science sensibly to the realities of tourism.
EDIE reports that approx 90% of a company’s emissions can be found in its supply chain. Our lifetimes spent in supplier relations (hotels, transport, DMCs, DMOs) gives us insights into addressing this. We also closely monitor rising sustainability demand from operators in EMEA, APAC and the Americas.
TerraVerde is partnered with industry leaders in sustainability and tourism including the Global Sustainable Tourism Council and The European Tourism Association.
