There’s a lot of conversation around sustainability, which should always be encouraged. One of our goals at TerraVerde is to demystify some of the language we frequently use, so everyone can join the discussion, without fear of stumbling over the terminology.
Today I am sharing my preferred definition of a ‘Circular Economy’ from the Ellen MacArthur Foundation
“An economy that is restorative and regenerative by design. In a circular economy economic activity builds and rebuilds overall system health. The concept recognises the importance of the economy needing to work effectively at all scales – for big and small businesses, for organisations and individuals, globally and locally.
It is based on three principles:
· Design out waste and pollution
· Keep products and materials in use
· Regenerate natural systems”