(and I will try) to fix you!

Coldplay have announced plans to make their 2022 world tour as “sustainable as possible”

Measures include:

• A kinetic dance floor, so fans can generate some of the electricity for the concert. 
• Planting a tree for every ticket sold. 
• 10% of earnings being donated to environmental and social causes.
• Installing solar panels.
• Discounts for Fans who commit to use low carbon transport to and from a venue.

However, the band accept they will receive a back-lash as they plan to  continue using a private jet and Chris Martin said:

 “We’re trying our best, and we haven’t got it perfect. And the people that give us backlash for that kind of thing, for flying, they’re right. So we don’t have any argument against that.”

It’s true we shouldn’t knock anyone for ‘trying’ to do better, but claiming to have made the tour as “sustainable as possible” is unlikely to stand up to scrutiny. Perhaps, saying this will be “our most sustainable concert to date” would be more accurate, although less likely to grab the headlines.

The article highlights the challenges facing the events & hospitality industry, like all businesses it needs to innovate quickly to appeal to increasingly environmentally conscious consumers.