In October 2020 Hotelbeds (the world’s largest B2B bedbank) launched their ‘Green Hotels Programme’.
Adding a green filter to their portfolio of properties and enabling over 60,000 travel trade partners to easily identify sustainable options. We forecast that this will be another important factor in accelerating sustainable change in the hotel sector. The transparency it brings is key to customer choice. The initiative both helps meet the needs of environmentally conscious customers and encourages hotels to broadcast the sustainable work they have done (and start the process if they are yet to adopt)!
Only fully certified properties, following the criteria of the GSTC (Global Sustainable Tourism Council) for hotels are included in the programme. The initiative was boosted last week when Accor & IHG Hotels & Resorts were welcomed to the ‘Green Hotels Programme’.