Booking.com’s Sustainable Travel Report 2021 reveals the growing importance that both accommodation provides & travellers are placing on sustainability.
82% of Booking.com’s accommodation partners view sustainability in the hospitality industry as important, mirroring the 83% of travellers who believe sustainable travel is a vital issue.
Yet, it’s clear that more needs to be done to help accommodation providers communicate with travellers, and to help customers easily identify sustainable travel options:
While 3 out of 4 accommodation partners say that they have implemented some kind of sustainable practices at their property, under a third (31%) actively communicate about their efforts proactively to potential guests.
It’s little wonder that of the 29,349 respondents surveyed across 30 countries, 72%
think travel companies should offer more sustainable choices.
Marianne Gybels, Director of Sustainability for Booking.com said:
“The good intentions are there on all sides, but there is still a lot of work to be done to make sustainable travel an easy choice for everyone. The more sustainable practices we can help our partners to identify and implement, the more we can experiment with how best to highlight this information to customers and ultimately make sustainability a transparent and easily identifiable part of their travel decision-making”