“Nearly 1 in 3 consumers claimed to have stopped purchasing certain brands or products because they had ethical or sustainability related concerns about them”
This is one of many insights included in a recent report from Deloitte, which looks at ‘How 2020 shaped consumers’ behaviours and attitudes to sustainability.
Shifting consumer behaviour is having a huge impact and shaping the future of many businesses. But, it’s clear more could be done to help customers make better choices, as the top 3 reasons given for not adopting a more sustainable lifestyle were:
- I’m not interested
- It’s too expensive
- I don’t have enough information
The report makes for compelling reading: https://www2.deloitte.com/uk/en/pages/consumer-business/articles/sustainable-consumer.html