Shifting Consumer Trends are Driving Change

Shifting Consumer Trends are driving Change

“Nearly 1 in 3 consumers claimed to have stopped purchasing certain brands or products because they had ethical or sustainability related concerns about them”

This is one of many insights included in a recent report from Deloitte, which looks at ‘How 2020 shaped consumers’ behaviours and attitudes to sustainability.  

Shifting consumer behaviour is having a huge impact and shaping the future of many businesses. But, it’s clear more could be done to help customers make better choices, as the top 3 reasons given for not adopting a more sustainable lifestyle were:

  • I’m not interested
  • It’s too expensive
  • I don’t have enough information

The report makes for compelling reading: https://www2.deloitte.com/uk/en/pages/consumer-business/articles/sustainable-consumer.html

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