Plastic, plastic everywhere!

For those whose hearts sink on doing the weekly shop and seeing all that plastic… its not an accident. In fact it’s the end result of a strategy started back in the 1950’s. as the wonderful ClientEarth point out in a recent article:

“This flow of waste is no accident. In 1956, Lloyd Stouffer, then editor of Modern Packaging Magazine, led the transition from longer-lasting plastics to single-use models. He wrote of his vision, “the package that is used once and thrown away like a tin can or a paper carton represents not a one-shot market for a few thousand units, but an everyday recurring market measured by the billions of units. Your future in packaging…does indeed lie in the trash can”.

The full article is a compelling, but disturbing read:

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